Balmain’s ethereal Spring 2024 collection features Gisele Bündchen as its face on their cover page. The 43-year-old model is showcasing the vibrant, whimsical pieces from creative director Olivier Rousteing’s most recent “rose garden” campaign in stunning photos.
“Bündchen was the ideal choice to embody the collection’s embrace of the “joy, femininity and exuberance” of the flower,” as stated in a statement to the media.
Rousteing stated of the supermodel in the press release that followed, “She is undoubtedly a legendary beauty along with that genuine joy and trustworthiness that she continues to be consistently displaying for more than two decades. Both on the runway and on those countless covers and articles that I’ve always torn out and kept as inspirations, her breathtaking beauty is somehow transformed into something even more powerful.”
According to Rousteing, Bündchen’s “copatriot,” Brazilian photographer Raphael Pavarotti, captured the breathtaking photos in which the mother of two bares her cleavage and her legs in the elaborate, colorful ensembles.
“A vibrant and colorful spring of 2024 captured by ( @Olivier_rousteing) tagged the official account, ” Bündchen wrote on Instagram to commemorate the campaign’s debut.
Bündchen is seen wearing bold mixed patterns, hefty jewelry, and, in one picture, the brand-new Jolie Madame purse in each of the pictures. The wind is blowing the Brazilian native’s beautiful, blond hair with curls coming over the face.
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Bündchen is dressed in elaborately embroidered pieces that highlight her décolletage with low-cut necklines and rounded, square-toed shoes. The collection highlights the intricacies of the objects while emphasizing intricacy.
Rousteing clarified that Miranda Priestly’s well-known (sarcastic) comment in The Devil Wears Prada about flowers for spring being “groundbreaking” served as his inspiration. The style icon declared his intention to advance the trend.
