CEO of Disney, Bob Iger makes its most significant investment in the video game company by contributing $1.5 billion for a modest equity position in Fortnite “Epic Games”. This announcement was made on February 7.
During the company’s financial announcement conference, Iger stated that Disney intended to use this investment to create a new “games and entertainment universe” that would allow players to play, watch, create, and purchase both digital and physical goods. This would add spice to the storytelling of the entertainment conglomerate in Epic’s well-known game Fortnite.
Iger thinks they will be able to draw in younger audiences with this contract because they are big video game players and spend a lot of time in front of screens.
“This new universe from Disney and Epic provides us with an outstanding chance to not only engage a wider audience where they’re at but to allow more audiences to cultivate a bond with Disney’s iconic brands and franchises including Marvel, Star Wars, and much more” he stated.
According to Iger, this world will let users play games made by Disney, make their own, communicate with each other, and view material such as short videos. “We may even use the network to distribute some of our content” he stated.
CEO and founder of Epic Games Tim Sweeney said, “Disney was one of the first companies to believe in the potential of bringing their worlds together with ours in Fortnite, and they use Unreal Engine across their portfolio.”
He declared, “Right now, we’re working together on something unique to create a system that will unite the Fortnite and Disney groups that is open, constant, and accessible.”
Disney’s accelerator program included Epic Games in 2017, and the two companies have since worked together on several projects.
This includes live events like the Marvel Nexus War with Galactus, which matched the biggest heroes of Marvel against the cosmic evil Galactus, as well as content synergies with Fortnite, season partnerships, and in-game activations. Disney reported that over 15.3 million players participated in this Fortnite event concurrently.